Fourth StateFourth State

UK COMMUNICATIONS

Sharper words, stronger brands

Fourth State writes brand messages, website copy, and launch materials that make your offer easy to read and hard to miss. Built for UK startups, charities, and small firms that need a sharper voice.

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Metric 01

12 yrs

Writing and strategy

Metric 02

200+

Projects shaped

Metric 03

UK-wide

Remote and on-site support

HOW IT WORKS

A clear four-step process

Shape your offer, proof, and tone into one clear message map.

Macro of brand strategy cards, swatches and binder details on a cork planning board.

5-day sprint

Brand Strategy

From £1,200

Shape your offer, proof, and tone into one clear message map.

Warm workshop table with blank notes, timer and voice recorder in late afternoon light.

Half-day workshop

Messaging Workshop

From £950

Closed laptop, page proofs and page cards settling on travertine in a sharp website copy editorial still life.

Up to 5 pages

Website Copy

From £1,800

Top-down campaign flat lay with tabbed cards, image selects, envelopes, and a face-down notepad.
014-week campaign

Content Campaigns

From £1,500

Plan and write posts, emails, and landing copy for one campaign.

PR support desk with press-kit envelope, recorder, clipping stacks and contact sheet in smoky light
02Per release

PR Support

From £1,350

Press notes and media angles for launches, news, and local coverage.

Launch materials stacked on a walnut shelf in warm late-afternoon studio light.
033 assets

Launch Materials

From £1,100

One-pagers, pitch decks, and emails for funding bids or new offers.

SERVICES

Services for sharper copy

We learn your goals, audience, and what needs to sound sharper.

Phone handset with briefing cards, earbud case and mug on pale stone.
01

Brief Call

We learn your goals, audience, and what needs to sound sharper.

Overhead flatlay of blank cards, brass clips and thread on pale stone
02

Message Map

We shape the message, proof points, and tone into one working guide.

Macro still life of a nib, ink bottle, pencil shavings and proof sheet on a stone shelf.
03

Write Copy

We write the copy, share a first draft, and gather your notes.

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04

Final Handover

We make final edits, format the files, and hand over ready to use.

CASE STUDIES

Recent work and results

Brand audit and notes 90-minute voice session Core message map Homepage copy draft One revision round

One-off projectOne-off project

Starter

From £1,250

  • Brand audit and notes
  • 90-minute voice session
  • Core message map
  • Homepage copy draft
  • One revision round
Most popularBest for new launches

Signature

From £3,200

  • Expanded message map
  • Five-page website copy
  • Launch email sequence
  • Tone guide for staff
  • Two strategy calls
  • Two revision rounds
Project feeProject fee

Scale

From £6,800

  • Full brand strategy workshop
  • Ten-page site rewrite
  • PR angles and media list
  • Campaign plan and assets
  • Stakeholder workshop
  • Thirty days of support

WHAT CLIENTS SAY

Words from clients

Donations rose 31% after the homepage copy and appeal pages were rewritten.

Charity reception table with collection tins, sealed envelopes and donation pedestal in warm window light.

Charity

New charity site with one clear ask

Donations rose 31% after the homepage copy and appeal pages were rewritten.

Startup demo counter with sample units, sealed launch boxes, and a turned-away tablet

Startup

Startup launch kit that got the right calls

Tidy reception with folders, desk bell, coat stand and open doorway in soft daylight.

Local Business

Local firm website rewritten in plain English

Kraft parcels, wool blankets, and sealed dispatch bundles on a pewter packing bench in cold lamp light.

Nonprofit

Campaign copy for a winter appeal

Launch-ready PR kit on a gallery plinth with sealed envelope, sample cube and press desk in moody light.

SME

PR note for a new service launch

Macro view of tabbed strategy cards, black binders, brass clips and a small concept lamp on travertine.

Messaging and brand voice

Iris Bell

Low-angle still life of a fountain pen nib, ink bottle, blue pencil, and proof stack on walnut.

Web pages and launch copy

Tom Mercer

Top-down paper calendar with tabs, binder clips and envelope sleeves on a linen board.

Campaigns and editorial plans

Hannah Price

PR kit with recorder, press envelope, binder and clipping sleeve on a terracotta ledge

Press notes and media angles

James Wren

Proof

Customer notes

Verified

“Our homepage finally says what we do in plain words. Enquiries were up the same week.”

Macro view of tabbed strategy cards, black binders, brass clips and a small concept lamp on travertine.

Megan Lowe

Founder, North Dock Studio

Verified

“The workshop was sharp and practical. We left with a message map we could use at once.”

Low-angle still life of a fountain pen nib, ink bottle, blue pencil, and proof stack on walnut.

Adeel Khan

CEO, ClearPath Care

Verified

“They wrote our launch pack fast and kept the tone calm and clear. It made the pitch easier.”

Top-down paper calendar with tabs, binder clips and envelope sleeves on a linen board.

Sophie Grant

Director, Harrow Street CIC

Service area

London

Camden, Islington, Southwark, Hackney, Westminster

St Paul’s dome above the Thames at dawn with mist and warm light

Area 01

London

Camden, Islington, Southwark, Hackney, Westminster

White Cliffs of Dover above a calm pale Channel, sea mist and chalk ground under warm late light.

Area 02

South East

Brighton, Reading, Oxford, Guildford, Canterbury

Misty Midlands viaduct over a glassy canal basin at dawn.

Area 03

Midlands

Birmingham, Nottingham, Leicester, Derby, Coventry

Liverpool waterfront at sunset with the Three Graces above calm Mersey haze

Area 04

North West

Manchester, Liverpool, Chester, Preston, Warrington

The Map

Journal

Notes on brand voice

Questions

Common questions

Quick answers before visitors choose a product, service, or next step.

01What kinds of businesses do you help?+

We work with startups, charities, and small businesses that need clear brand words, website copy, and launch support.

02Can you work with our team?+

Yes. We can run a workshop, draft the copy, or work with your marketing lead and founder to keep the message on track.

03How fast can you start?+

Most projects start within 1-2 weeks. Short workshops can begin sooner if your brief and key pages are ready.

04Do you write full websites?+

Yes. We write home, about, service, landing, and contact pages, plus the key lines for menus and buttons in plain UK English.

05Do you help with PR?+

Yes. We can shape press notes, media angles, and launch copy for product news, events, and local coverage.

06Do you work outside London?+

Yes. Fourth State works across the UK by video call, and we can meet on site when the project needs it.

Short notes on copy

Get short notes on messaging, website copy, and launch plans for UK teams that need words with more bite.